“What really decides consumers to buy or not to buy is the
content of your advertising, not its form”
– David Ogilvy
More than ever, in this storm of hyper competition and the declining effectiveness of traditional marketing methods, it is absolutely the age of “the winner takes it all” where the biggest budgets do not guarantee engagements, where the most creative PR, social, digital and integrated campaigns will receive all the glories and results. Are there any secrets behind these successful campaigns or creativity is just spontaneously pure luck? (Voice in my head: Are there really still someone out there who believes in pure luck!?)
It’s the time to find out at the first AIM Academy’s Mastermind workshop with Mr. Yonathan Dominitz – the legendary mastermind behind the winning inspirations of leading agencies around the globe. Mr. Yonathan visited Vietnam for the first time in October 2016 and delivered mind-blowing Creative Thinking sessions for leading clients (Vinamilk, Coca-Cola, Suntory Pepsico, Vietjet Air, Masan Consumer, Nestlé, Lazada, Biti’s…) and agencies (Ogilvy Group, Publicis, TBWA, The Purpose Group…). Register your information at the end of this post to receive the free full report from AIM Academy (in Vietnamese) of his shared Creative tools during the visit.
We proudly present the exclusive Mastermind Workshop: Creative Tools for Breakthrough Communications with the following details:
- Time: 9AM – 5PM, Mon, 21 Nov
- Venue: AIM Academy – 146 Bis Nguyen Van Thu, District 1, HCMC
- Workshop fee: starting from 8,000,000VND/pax (VAT excluded)
- The workshop will be conducted fully in English without translation
In this exclusive 8-hour workshop, Mr. Yonathan will share his lifelong research to reveal the recurring creative thinking patterns behind the most innovative and creative award-winning PR, social, digital and integrated campaigns. The participants then immediately practice the learned creative tools to work on real-life briefs.
Register here to receive the free full report from AIM Academy (in Vietnamese) of his shared Creative tools during the visit and get updated news in the industry.